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Performance Racing Industry

PRI is an advocate and supporter of the California Rallycross Association. The goal of PRI is to support the racing community while providing education and resources for all forms of motorsports, including rallycross.

PRI Mission Statement: PRI Fuels the passion for motorsports. We build, promote and protect the racing community.

WE WILL DO THIS BY…

  • Representing the interests of the PRI community: racers, enthusiasts, builders, tracks, sanctioning bodies and businesses.
  • Protecting motorsports through legislative action, legal support and advocacy.
  • Producing world-class trade events and media.
  • Providing market research, education, and best practices in motorsports business and racing technology.
  • Encouraging and recruiting new racers and professionals in motorsports

December 11-13, 2025 in the heart of Indianapolis, IN! 

Come out and see thousands of exhibitors showcase the newest and greatest products for all forms of racing. 

PRI Show features your favorite drivers on site for autographs, interviews and meet & greets! Also, educational opportunities are hosted live each day for your chance to learn more about: new technologies, different types of racing and more! 

PRI FUELS THE PASSION FOR MOTORSPORTS.
WE BUILD, PROMOTE, AND PROTECT THE RACING COMMUNITY.

Become an official PRI Member today, and join the largest and fastest growing racing community within the country. PRI advocates on your behalf to lobby our lawmakers and work to protect our industry at the local, state, and federal levels.